Privacy Policy

Privacy Policy

Privacy Policy

Effective Date: April 6, 2026  |  Last Updated: April 6, 2026

At RedRuby Digital ("Company", "we", "us", or "our"), we are deeply committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely, and transparently. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at redruby.digital or engage with our services.

By accessing our website or using our services, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or engage our services.

1. Information We Collect

We may collect several different types of information in connection with the services we provide. The categories of personal information we collect include:

1.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, and company name when you fill out our contact form, request a quote, or subscribe to our newsletter.
  • Project Details: Information you share about your business, project requirements, goals, and budget when briefing us on a project.
  • Communications: The content of emails, messages, or other communications you send to us.
  • Payment Information: Billing details such as company name, billing address, and GST/Tax identification numbers for invoicing purposes. We do not store credit card information directly — all payment transactions are processed through secure third-party payment gateways.

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including:

  • IP address and approximate geographic location (country, city level)
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device type (desktop, mobile, tablet)
  • Click patterns and interactions with website elements
  • Session duration and bounce rates

1.3 Information from Third Parties

We may receive information about you from third-party sources such as social media platforms (LinkedIn, Instagram, Facebook), business directories, referral partners, or analytics providers. This information may include your public profile data, mutual connections, or engagement metrics related to our content.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, manage, and improve the digital marketing and IT services you have engaged us for, including project management, reporting, and communication.
  • Client Communication: To respond to your enquiries, send project updates, share reports, and maintain our business relationship.
  • Marketing & Promotion: To send you newsletters, case studies, industry insights, promotional offers, and event invitations — only where you have opted in or have a legitimate interest relationship with us.
  • Analytics & Improvement: To analyse website usage patterns, understand user behaviour, and improve our website's performance, content, and user experience.
  • Legal & Compliance: To comply with applicable legal obligations, respond to legal requests, prevent fraud, and enforce our Terms & Conditions.
  • Billing & Invoicing: To process transactions, issue invoices, and maintain accurate financial records.
  • Portfolio & Case Studies: With your express permission, to feature your project as a case study or portfolio item in our marketing materials.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using your personal information is as follows:

  • Contractual Necessity: Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, marketing to past or prospective clients, and managing our business operations, where such interests are not overridden by your rights.
  • Consent: Where we send marketing emails or use certain cookies, we rely on your consent, which you may withdraw at any time.
  • Legal Obligation: Where processing is necessary to comply with a legal obligation imposed on us.

4. Cookies & Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect and use personal information about you. These technologies help us understand how users interact with our website and improve the user experience.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for the operation of our website. These cannot be switched off as they enable basic functionality such as navigating between pages and accessing secure areas.
  • Performance & Analytics Cookies: We use Google Analytics and similar tools to collect anonymised information about how visitors use our website, including page views, traffic sources, and time on site. This data helps us improve website performance.
  • Functional Cookies: These remember your preferences (such as language settings) to provide a more personalised experience.
  • Marketing & Targeting Cookies: These cookies are set by us or our advertising partners to deliver relevant advertisements and track the effectiveness of our marketing campaigns on platforms such as Google Ads and Meta Ads.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. Our website also uses Google Tag Manager (GTM) to manage and deploy tracking tags. For more information on how Google uses your data, please visit Google's Privacy Policy.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We work with trusted third-party service providers who assist us in operating our website and delivering our services. These include web hosting providers, email service providers, CRM platforms, project management tools, accounting software, and payment processors. These parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.
  • Advertising Platforms: When running paid campaigns on your behalf, we may share necessary data (such as conversion pixels, audience lists, or analytics) with platforms like Google, Meta, or LinkedIn, solely for the purpose of campaign execution and optimisation.
  • Legal Requirements: We may disclose your information if required to do so by law, a court order, governmental authority, or law enforcement agency, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or restructuring of our business, your personal information may be transferred to the acquiring entity, subject to this Privacy Policy.
  • With Your Consent: We may share your information in other ways if you have given us explicit permission to do so.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Client Data: Retained for the duration of our business relationship and for a minimum of 7 years thereafter for legal and accounting compliance purposes.
  • Marketing Data: Retained until you opt out of marketing communications, or for 2 years of inactivity, whichever is sooner.
  • Website Analytics Data: Retained in anonymised form for up to 26 months, as per Google Analytics default settings.

When your data is no longer needed, we will securely delete or anonymise it.

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

  • SSL/TLS encryption for data transmitted via our website
  • Secure, password-protected internal systems with role-based access controls
  • Regular security audits and vulnerability assessments
  • Confidentiality agreements with all employees and contractors

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant regulatory authority as required by applicable law.

8. Third-Party Websites & Links

Our website may contain links to third-party websites, social media platforms, or resources that are not operated by us. If you click on a third-party link, you will be directed to that third party's website. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you become aware that your child has provided us with personal data, please contact us immediately at info@redruby.digital. If we become aware that we have inadvertently collected personal data from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers promptly.

10. Your Rights & Choices

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

  • Right of Access: Request a copy of the personal information we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal information.
  • Right to Erasure: Request deletion of your personal information, subject to our legal retention obligations.
  • Right to Restrict Processing: Request that we restrict the processing of your personal information in certain circumstances.
  • Right to Data Portability: Request that we transfer your personal information to you or another data controller in a structured, commonly used, and machine-readable format.
  • Right to Object: Object to the processing of your personal information for direct marketing purposes or where processing is based on our legitimate interests.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at info@redruby.digital. We will respond to your request within 30 days. If you are located in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

California Residents (CCPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know about the categories of personal information we collect, the right to opt out of the sale of your personal information (we do not sell your data), and the right not to be discriminated against for exercising your CCPA rights.

Opt-Out of Marketing: You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email we send, or by contacting us directly. Please note that we may still send you transactional or service-related communications even after you opt out of marketing emails.

11. International Data Transfers

RedRuby Digital is based in India. If you are accessing our website or services from outside India, please be aware that your information may be transferred to, stored, and processed in India or in other countries where our service providers operate. We ensure that appropriate safeguards are in place for such transfers, including applicable data transfer mechanisms such as Standard Contractual Clauses where required under GDPR.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services following the posting of changes constitutes your acceptance of those changes.

13. Contact Us & Data Controller Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact our Privacy Team:

  • Company Name: RedRuby Digital
  • Website: redruby.digital
  • Email: info@redruby.digital
  • Phone: Available on our Contact page
  • Jurisdiction: Ahmedabad, Gujarat, India

Your privacy matters to us. We are committed to being transparent about the data we collect and how it is used, and we respect your right to control your personal information.